Custom Logo Oem Gift Paper Luxury Packaging Watch Box For Armani FOSSIL

Packaging is the facade of a brand. A beautiful packaging design can effectively attract the audience's attention. A good packaging design also represents the values of your company.To design a practical and beautiful cosmetic case, consider the following points.
1. Target market
The packaging design you are going to produce is targeted at the customer, so it is important to understand the target customer.Every market is attracted to different things.A design that appeals to girls may not appeal to mature women;The packaging design of male cosmetics is different from that of female cosmetics.Once the target customers are identified, do some market research on the design elements that stand out on the current popular products and packages.You don't have to copy their designs, but you can take inspiration from their makeup case designs.
2. Brand identity
The cosmetics brand logo is all about sending the right message through the packaging so that consumers can better understand your company.Packaging design is an extension of the company's identity.Consumers' perception of the company's packaging has always influenced their perception of its identity.It is also common practice for companies, especially those large enough to diversify, to use multiple packaging designs for different product lines under the same brand.
3. Marketing and distribution strategies
Cosmetics market distribution strategy You need to think about where your target consumers will meet your product, selling it online, in a small boutique or in a large shopping store, there won't be a significant difference in design approach, but the key is to make sure your product can easily stand out among dozens of products.Luxury packaging designs are more likely to be found on the shelves of big shopping stores.In a small boutique, however, you need to cater to consumers who are usually more sophisticated and fashionable.Luxurious design may not work, but simple and generous packaging design may be the most effective way.

4. Product packaging layer
When it comes to the design of cosmetic boxes, you may need to consider two levels, the outer packing box and the inner backing. The outer packing box generally refers to the outer packing that customers often see when they buy products from physical stores.The inner tray is used to store the products and prevent them from colliding during transportation.Generally choose sponge, plastic, EVA and other materials.
5. Key points of packaging
Whatever the shape of the box, you don't want the package to be completely blank.Each product requires a name, and packaging requires product information so that buyers can fully understand what they are buying.When a buyer hesitates, he looks for more information on the package to convince them to buy.Unfortunately, most people don't spend much time thinking about it, which means that packaging has only a short time to convey the most important information about the product.This critical messaging is the focus of the box.In addition to these, you can highlight these messages with the following design elements.

1) Style: Color and words play a crucial role in persuading people to buy cosmetics.You can use an ideal combination to grab people's attention, stand out from the crowd, and match your brand identity.Such designs may be difficult to achieve in one color, but there are countless combinations to explore.Language is also important.Make sure the text is easy for customers to see.Using contrasting colors and unique fonts is an effective way to achieve this goal.
2) Logo: Your cosmetics can have two logos.One is the company logo and the other is the product logo.Its corporate logo and brand logo appear on the product packaging.However, brand logos are more dominant on packaging, usually at the front.Like any other logo design, it must truly represent the main features of the product.For example, the main ingredient used, its performance, its efficacy, or its intended effect.
Nowadays, the market competition in the beauty industry is more and more fierce, and the unchanging cosmetic packaging may not achieve the ideal sales effect. A good cosmetic case design can directly affect the brand's position in the market. What are you waiting for?